CitiDrug under XentroLifestyle, Inc.
In May 2017, Citidrug 2-in-1 Drugstore was acquired by XentroLifestyle, Inc. (XLI), a subsidiary of Scheirman and Cruz Property H oldings Inc. (SCPHI). XentroLifestyle is the union of individuals who desire for a better healthcare in the Philippines. Mr Alexander Cruz, owner of Xentromalls, acts as Chairman of the Board while Dr Enrico Sta. Ana and William Scheirman are at the forefront as President and CFO, respectively.
Left to right: Hazel Rosettes (Operations Manager), William Russell Scheirman, Jr. (Chief Finance Officer), Dr. Enrico Sta. Ana (President), Ms. Meliza De Guzman (Franchise Manager)
With 60 outlets still in operations, the new management wasted no time in addressing supplier relations to improve suppliers management through negotiation with existing and new suppliers since we acquired CitiDrug.
We are also developing a new Point of Sales System which is connected online to the Central Warehouse, this will allow franchisees to place their orders faster and manage their inventory better and will help them oversee their business using ready and downloadable financial and operational reports.
The new Management understands that timing of supplies deliver y is crucial to franchisees that’s why we are investing on building a new warehouse to assure product availability and new vehicles for faster and safer delivery of orders.
XLI also believes that investing in people matters most, that is why we have increased the number of manpower and we will provide necessary trainings to professionalize our services and provide operational excellence.
We will also increase our marketing initiatives to increase public awareness and improve customer base. The new management is expecting all these initiatives to propel CitiDrug to next level.